As the Valley’s favorite take-home publication, ISYV Magazine captures the spirit of the Valley—its romantic past and legendary natural beauty— with informative award-winning writing, descriptive editorial and original photography. Long the Valley’s favorite take-home publication by featuring interesting profiles on locals and businesses, history, vineyards, wineries, ranches as well as updates on events, restaurants, wineries, and museums.

Locals faithfully pick up our freely distributed quarterly magazine at Valley businesses; many have become collectors and have every perfect-bound issue. Upscale tourists are intrigued by ISYV Magazine’s window into the local scene and often become subscribers.

Inside the Santa Ynez Valley Magazine—a six-time national award winner in the regional magazine category—is the number-one platform for reaching the affluent readers who live in or visit the Santa Ynez Valley.